Consumer intentions of purchasing luxury brands versus counterfeits in South Africa

The research paper investigates consumer intentions of purchasing authentic luxury brands versus counterfeit products in South Africa. The total sample in this study was 138 which consisted of both male and female participants. The sample consisted of individuals who lived in the Gauteng province an...

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Bibliographic Details
Main Author: Shunmugam, Natasha
Other Authors: Reyneke, Mignon
Language:en
Published: University of Pretoria 2016
Subjects:
Online Access:http://hdl.handle.net/2263/52318
Shunmugam, N 2015, Consumer intentions of purchasing luxury brands versus counterfeits in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52318>

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