The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction
Local government faces a challenge of servicing a wide range of customers with different backgrounds, varying access to income, information and privileges. Yet they are expected to meet each constituencies needs. The private sector has found success in servicing their customers whilst improving t...
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52432 Luzuka, C 2015, The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52432> |