Managing the dilemma of balancing revenue growth and cost containment
The primary objective of any profit-driven organisation is to maximise the share of the economic value or profit it generates. Conventional business theory asserts that this can be achieved by either increasing sales revenues or containing operational costs. However, as firms seek to secure sustaina...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
University of Pretoria
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/52433 Macdonald, C 2015, Managing the dilemma of balancing revenue growth and cost containment, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52433> |