The role of hedonic and utilitarian shopping motivations in males' fashion leadership behaviour in Gauteng
The introduction of new fashion products is an important growth strategy for retailers to be competitive. However, for these new products to be successful consumers and ultimately the mass market need to adopt them within the apparel product s relative lifetime (Goldsmith, Heitmeyer & Freiden, 1...
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/53489 Engelbrecht, L 2016, The role of hedonic and utilitarian shopping motivations in males' fashion leadership behaviour in Gauteng, MSc Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53489> |