South African male consumers' involvement in their clothing purchases

The study investigated South African men s clothing involvement and the possible influences of various factors such as demographic characteristics, expenditure on clothing, the frequency of clothing purchases, store patronage and men s work dress code. A survey was conducted across Gauteng which...

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Bibliographic Details
Main Author: Prinsloo, Esti
Other Authors: Erasmus, Alet C. (Aletta Catharina)
Language:en
Published: University of Pretoria 2016
Subjects:
Online Access:http://hdl.handle.net/2263/53552
Prinsloo, E 2016, South African male consumers' involvement in their clothing purchases, MSc Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53552>