The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands

The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands

This research paper sought out to examine how social media communication influences South African Millennial consumer purchase intentions of motor vehicle brands. The advent of social media and its commercial viability in relation to purchase intention has been the centre of attention for many marke...

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Bibliographic Details
Main Author: Scarth, Mike
Other Authors: Reyneke, Mignon
Language:en
Published: University of Pretoria 2017
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/59767
Scarth, M 2017, The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59767>

Internet

http://hdl.handle.net/2263/59767
Scarth, M 2017, The influence of social media communication on South African millennial consumer purchase intentions of motor vehicle brands, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59767>

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