The role of the sales process at trade shows
Business-to-business (B2B) marketing is one of the most underestimated and under-researched fields in marketing. Due to the unique characteristics of B2B markets, the emphasis has always been on one-on-one communication between the seller and the buyer. This means that in the communication mix, elem...
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| Language: | en |
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University of Pretoria
2017
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| Online Access: | http://hdl.handle.net/2263/60534 Drotsky, GAP 2016, The role of the sales process at trade shows, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/60534> |