Luxury value perceptions that drive South African female consumers' purchase intent for luxury exotic leather accesories
The study investigated South African female consumers' purchase intent for luxury exotic leather accessories, with specific reference to exotic crocodile leather, as well as their perceived values of luxury exotic leather products and brands. A survey was conducted across South Africa that incl...
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Language: | en |
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University of Pretoria
2017
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Online Access: | http://hdl.handle.net/2263/60856 Scheepers, S 2016, Luxury value perceptions that drive South African female consumers' purchase intent for luxury exotic leather accesories, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/60856> |