The effect of personal cultural orientations on consumer decision-making styles through consumer involvement
Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching for, purchasing and consuming, through to evaluating and disposing of goods an...
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| Language: | en |
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University of Pretoria
2017
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| Online Access: | http://hdl.handle.net/2263/62676 Isaacson, JI 2017, The effect of personal cultural orientations on consumer decision-making styles through consumer involvement, DCom Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/62676> |