An exploration of positive marketing in practice
Positive marketing is an emerging construct aimed at transforming marketing practice. The nascent literature on positive marketing identifies different types of this construct. The literature on positive marketing says very little on the nature of the value created by practitioners or how practition...
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| Language: | en |
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/64873 Mahleka, K 2017, An exploration of positive marketing in practice, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64873> |