The antecedents of sustained competitive advantage in low income markets : a financial services analysis

Businesses are currently operating in an environment characterised by constant change due to, an increase in competitive rivalry, erratic global events, continuous change in customer needs, technological developments and a changing regulatory landscape (Osisioma, Nzewi & Mgbemena, 2016). Based o...

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Bibliographic Details
Main Author: Mbha, Nombulelo
Other Authors: Mthombeni, Morris
Language:en
Published: University of Pretoria 2018
Subjects:
Online Access:http://hdl.handle.net/2263/64880
Mbha, N 2017, The antecedents of sustained competitive advantage in low income markets : a financial services analysis, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64880>