Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria
Due to market saturation and the attractive opportunities offered by globalisation, increasing numbers of multinational enterprises (MNEs) are expanding into Africa. Nigeria, in particular, is perceived as one of the most opportune markets in the story of “Africa rising” and is home to Africa’s bigg...
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/65484 Ashley, NL 2017, Critical success factors for multinational enterprises operating in the fast moving consumer goods industry in Nigeria, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65484> |