Eastern and Western tourists' luxury value perceptions and needs for specific attributes of an online presence for exotic leather goods

The study investigated Eastern and Western tourists’ luxury value perceptions regarding exotic leather products, the e-luxe value perceptions that drive their preference for specific attributes of an exotic leather product’s social media presence and the influence this has on their purchasing intent...

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Bibliographic Details
Main Author: Ferreira, Arielle
Other Authors: De Klerk, Helena Maria
Language:en
Published: University of Pretoria 2018
Subjects:
Online Access:http://hdl.handle.net/2263/65889
Ferreira, A 2017, Eastern and Western tourists' luxury value perceptions and needs for specific attributes of an online presence for exotic leather goods, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65889>