Effects of employees’ personal social media behaviour on corporate reputation and behavioural intention : the moderating role of ethical position

Effects of employees’ personal social media behaviour on corporate reputation and behavioural intention : the moderating role of ethical position

This study examined the effects and risk of employee personal social media behaviour on corporate reputation, and the subsequent changing of consumer behavioural intention (CBI) in the banking industry. Additionally, this study also determined whether the ethical position, i.e idealistic views or re...

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Bibliographic Details
Main Author: Efune, Nanette
Other Authors: Petzer, Danie
Language:en
Published: University of Pretoria 2020
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/76037
Efune, N 2019, Effects of employees’ personal social media behaviour on corporate reputation and behavioural intention : the moderating role of ethical position, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76037>

Internet

http://hdl.handle.net/2263/76037
Efune, N 2019, Effects of employees’ personal social media behaviour on corporate reputation and behavioural intention : the moderating role of ethical position, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76037>

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