Leveraging the resource-based view of the firm to explain performance differences in ownership types in the quick service restaurant industry
This study explores performance differences between corporate owned and operated and franchised outlets in the Quick Service Restaurant industry. While studies have proven that there is a performance difference favouring franchisees, why the performance advantage occurs has not been explained. this...
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University of Pretoria
2020
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| Online Access: | http://hdl.handle.net/2263/76041 Golovey, E 2019, Leveraging the resource-based view of the firm to explain performance differences in ownership types in the quick service restaurant industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76041> |
Internet
http://hdl.handle.net/2263/76041Golovey, E 2019, Leveraging the resource-based view of the firm to explain performance differences in ownership types in the quick service restaurant industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76041>