Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage

Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage

Mobile instant messaging (MIM) applications have changed the communication style in society. MIM providers have been known to bypass traditional operator networks to deliver services, forcing operators to rethink customer trends and behaviours in engaging with mobile services. Despite the extensive...

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Bibliographic Details
Main Author: Kritzinger, Ronnie
Other Authors: Petzer, Danie
Language:en
Published: University of Pretoria 2020
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/76042
Kritzinger, R 2019, Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76042>

Internet

http://hdl.handle.net/2263/76042
Kritzinger, R 2019, Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76042>

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