The relevance of sustainability labeling for Chinese consumers perception of the luxuriousness of, and purchase intent for sustainabilitu-labelled exotic leather accessories

The relevance of sustainability labeling for Chinese consumers perception of the luxuriousness of, and purchase intent for sustainabilitu-labelled exotic leather accessories

This study explored the relevance of sustainability labelling for Chinese consumers’ perception of the luxuriousness of, and purchase intent for sustainability-labelled exotic leather accessories. The Wiedmann, Hennigs and Siebels’ Luxury Value Perception Scale (2007), as well as the Vigneron and Jo...

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Bibliographic Details
Main Author: Lavis, Skye
Other Authors: De Klerk, Helena Maria
Language:en
Published: University of Pretoria 2020
Subjects:
UCTD
luxury value perceptions
luxuriousness
purchase intent
sustainability labelling
Chinese millennial consumers
Online Access:http://hdl.handle.net/2263/77837
Lavis, S 2019, The relevance of sustainability labeling for Chinese consumers perception of the luxuriousness of, and purchase intent for sustainabilitu-labelled exotic leather accessories, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/77837>

Internet

http://hdl.handle.net/2263/77837
Lavis, S 2019, The relevance of sustainability labeling for Chinese consumers perception of the luxuriousness of, and purchase intent for sustainabilitu-labelled exotic leather accessories, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/77837>

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