Managing disinformation and its impact on brand equity – a study of the impact of fake news on motoring brand perceptions in South Africa
The rising use of social media has presented brand managers with a tool to connect with customers and build brands using new avenues beyond traditional media. However, rising incidents of fake news threaten these efforts as they enable a rapid dissemination of negative information about brands using...
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University of Pretoria
2021
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| Online Access: | http://hdl.handle.net/2263/79598 Ledwaba, A 2020, Managing disinformation and its impact on brand equity – a study of the impact of fake news on motoring brand perceptions in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79598> |
Internet
http://hdl.handle.net/2263/79598Ledwaba, A 2020, Managing disinformation and its impact on brand equity – a study of the impact of fake news on motoring brand perceptions in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79598>