The impact of data breaches of varying severity on the customer loyalty of high net worth individuals in retail banking
The aim of this study was to investigate the impact of data breaches of varying severity on customer loyalty. The study was motivated by the growth in the amount of data shared and stored by organisations to enhance service offerings (Big Data), and the increase in the frequency and scale of data br...
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University of Pretoria
2021
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| Online Access: | http://hdl.handle.net/2263/79631 Nsibande, S 2020, The impact of data breaches of varying severity on the customer loyalty of high net worth individuals in retail banking, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79631> |