Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage
Big data analytics is unlocking business value by allowing data-driven decision making and enhanced responsiveness. Moreover, competencies in big data analytics are considered important in understanding market behaviour and adding to differentiation. However, despite this promise, it is still uncert...
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| Language: | en |
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University of Pretoria
2021
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| Online Access: | http://hdl.handle.net/2263/79645 Qwabe, A 2020, Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79645> |