Social axioms as antecedents of corporate reputation in South African banking
Reputation is an important customer choice criterion in banking, a sector characterised by intangible services and limited opportunity for pre-purchase evaluation. It has been shown that while companies may communicate their reputation in a particular way, responses to reputation stimuli are not hom...
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University of Pretoria
2021
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| Online Access: | http://hdl.handle.net/2263/79762 Sukhdeo, BL 2020, Social axioms as antecedents of corporate reputation in South African banking, DPhil Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79762> |