An assessment of Casino gambling on black economic empowerment: Western Cape as a case

An assessment of Casino gambling on black economic empowerment: Western Cape as a case

Magister Commercii - MCom === The study has three objectives; firstly to assess the (manner of) implementation of black economic empowerment (BEE) principles by casino licence operators in the Western Cape, namely GrandWest, Casino Mykonos, and Caledon Casino & Spa, during the construction and i...

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Bibliographic Details
Main Author: Pilane, K.L.
Other Authors: Vries, L.E.R.De
Language:en
Published: 2014
Subjects:
Casino
Gambling
Black Economic Empowerment (BEE)
Host community
Previously Disadvantaged Individual (PDI)
Consumer behaviour
Pathological gambler
Problem gambler
Marketing mix
Marketing strategy
Positioning
Segmentation
Online Access:http://hdl.handle.net/11394/3480

Internet

http://hdl.handle.net/11394/3480

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