Globalisation and higher education branding at three Western Cape universities in South Africa: A multi-semiotic analysis
Philosophiae Doctor - PhD === This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and strategies used by three WCP universities namely:...
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| Language: | en |
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University of the Western Cape
2016
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| Online Access: | http://hdl.handle.net/11394/5312 |