The application of the marketing concept to independent radio and appliance retail
Doctor Educationis === Independent Radio and Appliance retailers face very strong competition from chain groups, discounters and hypermarkets. These organisations rely on bulk-buying and negotiated deals to elicit favourable terms from suppl iers. Due to the volume of their turnover they can aff...
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| Language: | en |
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University of the Western Cape
2021
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| Online Access: | http://hdl.handle.net/11394/7812 |