Mainstream newspapers versus community newspapers: an investigation into readers preferences

Submitted in accordance with the requirements for the degree of Master of Arts in Communication Science at the University of Zululand, South Africa, 2011. === This study aims to provide clarity in respect of the readers and advertisers preference between mainstream and community newspapers. As a re...

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Bibliographic Details
Main Author: Moodley, Padhma
Other Authors: Rugbeer, H.
Format: Others
Language:en
Published: University of Zululand 2013
Subjects:
Online Access:http://hdl.handle.net/10530/1130