The use of new communication strategies to enhance marketing of Fast Moving Customer Goods (FMCG)
A thesis submitted in fulfilment of the requirements for the degree of Master of Arts in the Department of Communication Science at the University of Zululand, South Africa, 2012. === The study was conducted with the purpose of surveying the nature, patterns and trends of the new communication strat...
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| Format: | Others |
| Language: | en |
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University of Zululand
2014
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| Online Access: | http://hdl.handle.net/10530/1344 |