An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior
Submitted in accordance with the requirements for the degree of Doctor of Philosophy in Communication Science at the University of Zululand, 2011. === This study explores how new technologies are being adapted to advance and retain their market segment.
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| Format: | Others |
| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10530/640 |