Managing corporate reputation when prioritising stakeholder demands by South African managers
Thesis (M.M.) (Strategic marketing)). University of the Witwatersrand, Wits Business School, 2013. === Stakeholder theory has increasingly become an area of academic and management research. Every organisation has different stakeholders, upon which organisational outcomes are dependent on managerial...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net10539/14747 |