The influence of advertising on voting behaviour
The purpose of this study was to assess whether advertising influences South Africans’ voting behaviour. The research compared two advertising appeals, fear and rational, to assess which is most preferred by voters. A secondary purpose was also to review whether having knowledge of voters’ influence...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net10539/14892 |