Advertising effectiveness in NGO-corporate partnerships in South Africa
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. === South Africa has a high annual road accident rate, mostly caused by drunken drivers. Non-governmental organisations (NGOs) and corpor...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10539/15326 |