The role of employer branding in talent attraction and talent retention in South Africa

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. === The primary purpose of this study is to examine the role of employer branding in talent attraction and talent retention in South Afric...

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Bibliographic Details
Main Author: Kheswa, Patrick Thabo
Format: Others
Language:en
Published: 2015
Online Access:http://hdl.handle.net/10539/17186