Modelling the effects of systems quality, user trust and user satisfaction on purchase intention

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. === The remarkable and apparent growth in the use of mobile technology in society is eccentric. Mobile technology brought about a swift cha...

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Bibliographic Details
Main Author: Mkhatshwa, Mihloti
Format: Others
Language:en
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10539/18612