The relationship between internal brand management and brand citizenship behaviour in the financial services sector in South Africa
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Wits Business School, 2016. === This study addresses the nature of the relationship between brand citizenship behaviour and its antecedent instigator, strategic internal brand management as...
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| Format: | Others |
| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10539/21250 |