The influence of social media political marketing on trust, loyalty and voting intention of youth voters in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Strategic Marketing Johannesburg, 2016 === South Africa has witnessed a decline in youth vote...
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| Format: | Others |
| Language: | en |
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2016
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| Online Access: | Dabula, Nandi (2016) The influence of social media political marketing on trust, loyalty and voting intention of youth voters in South Africa, University of the Witwatersrand, <http://wiredspace.wits.ac.za/handle/10539/21489> http://hdl.handle.net/10539/21489 |