Brand equity as a predictor of repurchase intention of male branded cosmetic products in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing === The cosmetic industry over the years has proven to be one of the fastest growing an...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Pather, Praveshni (2016) Brand equity as a predictor of repurchase intention of male branded cosmetic products in South Africa, University of the Witwatersrand, <http://hdl.handle.net/10539/21766> http://hdl.handle.net/10539/21766 |