The influence of health concerns, perceived price, restricted availability and subjective norms as de-marketing instruments on consumers' intention not to purchase alcohol in Botswana
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, April 2016 === The study hypothesized a relationship between the depende...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Dibe, Mmabatho Tsotle (2016) The influence of health concerns, perceived price, restricted availability and subjective norms as de-marketing instruments on consumers' intention not to purchase alcohol in Botswana, University of the Witwatersrand, <http://wiredspace.wits.ac.za/handle/10539/21768> http://hdl.handle.net/10539/21768 |
Internet
Dibe, Mmabatho Tsotle (2016) The influence of health concerns, perceived price, restricted availability and subjective norms as de-marketing instruments on consumers' intention not to purchase alcohol in Botswana, University of the Witwatersrand, <http://wiredspace.wits.ac.za/handle/10539/21768>http://hdl.handle.net/10539/21768