Standing out on the high street: how fashion retailers are embracing experiential marketing
A thesis Submitted in full fulfillment of the requirements for the degree of Doctor of Philosophy (Marketing) at the University of the Witwatersrand, 2016 === With an increase in competition, the retail industry is experiencing a paradigm shift as marketers revert to innovative retail experienc...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Venter, Marike (2016) Standing out on the high street: how fashion retailers are embracing experiential marketing, University of the Witwatersrand, Johannesburg, <http://wiredspace.wits.ac.za/handle/10539/22117> http://hdl.handle.net/10539/22117 |