The effect of multi-sensory branding on purchase intention at coffee shops in South Africa
A DISSERTATION Submitted in full fulfillment of the requirements for the degree of MASTERS OF COMMERCE (Marketing) at the UNIVERSITY OF THE WITWATERSRAND 2016 === In the retail sphere of coffee shops, the increase in competition has led retailers to revert to alternative methods of capturing t...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Anvar, Muntaha (2016) The effect of multi-sensory branding on purchase intention at coffee shops in South Africa, University of the Witwatersrand, Johannesburg, <http://wiredspace.wits.ac.za/handle/10539/22125> http://hdl.handle.net/10539/22125 |