The effectiveness of brand experience as a differentiator in the South African insurance industry
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Strategic Marketing Johannesburg, 2017 === Purpose: This study investigates the effectiveness...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Madolo, Andiswa (2017) The effectiveness of brand experience as a differentiator in the South African insurance industry, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23045> http://hdl.handle.net/10539/23045 |