The role of brand authenticity in the development of brand trust in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing. Johannesburg, March 2017 === Brand trust has been in decline for a number of years...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Portal, Sivan-Rachel (2017) The role of brand authenticity in the development of brand trust in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23049> http://hdl.handle.net/10539/23049 |