Corporate brand building and portfolio management in a South African state-owned organisation

Corporate brand building and portfolio management in a South African state-owned organisation

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management: Strategic Marketing Johannesburg, 2017 === State-owned enterprises share many similarities with their pure...

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Bibliographic Details
Main Author: Cullinan, Justine Alexandra
Format: Others
Language:en
Published: 2017
Subjects:
Corporate image > South Africa
Place marketing > South Africa
Branding (Marketing) > South Africa
Government business enterprises > South Africa > Marketing
Government corporations > South Africa > Marketing
Online Access:Cullinan, Justine Alexandra (2017) Corporate brand building and portfolio management in a South African state-owned organisation, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23440>
http://hdl.handle.net/10539/23440

Internet

Cullinan, Justine Alexandra (2017) Corporate brand building and portfolio management in a South African state-owned organisation, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23440>
http://hdl.handle.net/10539/23440

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