Nation brand advocacy and the reputation of South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, Johannesburg 2016 === Purpose – This paper investigates the brand knowledge and percep...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Makumbi, Mafanedza Brutus (2016) Nation brand advocacy and the reputation of South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23644> http://hdl.handle.net/10539/23644 |