Social media factors impacting purchase intention of mobile devices amongst working Generation Y in South Africa

Social media factors impacting purchase intention of mobile devices amongst working Generation Y in South Africa

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, 2016 === Word-of-mouth (WOM) has been seen to be one of the most powerful resources of...

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Bibliographic Details
Main Author: Funde, Lesego
Format: Others
Language:en
Published: 2018
Subjects:
Consumer behaviour > South Africa
Cell phones > Social aspects > South Africa
Online social networks > South Africa
Social media > South Africa
Generation Y > South Africa
Online Access:Funde, Lesego (2017) Social media factors impacting purchase intention of mobile devices amongst working Generation Y in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23683>
http://hdl.handle.net/10539/23683

Internet

Funde, Lesego (2017) Social media factors impacting purchase intention of mobile devices amongst working Generation Y in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23683>
http://hdl.handle.net/10539/23683

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