Branded content integration, consumer attitudes and purchase intent in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016 === The purpose of this research was to identify the effectiveness of branded cont...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2018
|
| Subjects: | |
| Online Access: | Mwali, Kopano (2016) Branded content integration, consumer attitudes and purchase intent in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23696> http://hdl.handle.net/10539/23696 |