Green marketing, green corporate governance commitment, and its impact on firm performance : the case of electronic manufacturers in South Africa.

Green marketing, green corporate governance commitment, and its impact on firm performance : the case of electronic manufacturers in South Africa.

Thesis (Ph.D. (Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic & Business Sciences, 2017 === The purpose of this research was to study the relationship between firm‟s commitment to green, green marketing capability, green relationship lea...

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Bibliographic Details
Main Author: Atud, Vivian Abit
Format: Others
Language:en
Published: 2018
Subjects:
Green marketing > South Africa
Business > Environmental aspects > South Africa
Corporate governance > South Africa
Electronic industries > South Africa
Online Access:Atud, Vivian Abit (2017) Green marketing, green corporate governance commitment, and its impact on firm performance : the case of electronic manufacturers in South Africa, University of the Witwatersrand, Johannesburg <https://hdl.handle.net/10539/24776>
https://hdl.handle.net/10539/24776

Internet

Atud, Vivian Abit (2017) Green marketing, green corporate governance commitment, and its impact on firm performance : the case of electronic manufacturers in South Africa, University of the Witwatersrand, Johannesburg <https://hdl.handle.net/10539/24776>
https://hdl.handle.net/10539/24776

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