The mediating role of emotions in the relationship between experiential marketing and repurchase intention of energy drinks: a case of generation Y
A thesis submitted to the Faculty of Commerce, Law and Management in fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing),University of the Witwatersrand, Johannesburg, 2018 === Generation Y is emerging as an enormous force in the marketplace, with its growing spending...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2019
|
| Subjects: | |
| Online Access: | Phiri, Neo Elsie Morwesi (2018) 4 The mediating role of emotions in the relationship between experiential marketing and repurchase intention of energy drinks: a case of Generation Y, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/27022> https://hdl.handle.net/10539/27022 |
Internet
Phiri, Neo Elsie Morwesi (2018) 4 The mediating role of emotions in the relationship between experiential marketing and repurchase intention of energy drinks: a case of Generation Y, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/27022>https://hdl.handle.net/10539/27022