The predictors of consumer purchase intention of imported wines among generation Y consumers in South Africa
Submitted in full fulfilment of the requirements for the degree of Doctor Of Philosophy (Marketing), 2017 === There is general global acknowledgement that the consumption of wine brands is on the increase. Several studies on the antecedents of purchase intention of imported wine have been conducted,...
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| Format: | Others |
| Language: | en |
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2019
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| Online Access: | Ndlela, Thubelihle Namaswazi, (2017) The predictors of consumer purchase intention of imported wines among "Generation Y"consumers in South Africa, University of the Witwatersrand, Johannesburg, https://hdl.handle.net/10539/27030 https://hdl.handle.net/10539/27030 |