Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand in emerging economic areas
A dissertation submitted to the faculty of Commerce, law and Management, at the University of the Witwatersrand, Johannesburg, in fulfillment of the requirements of the Masters’ in Commerce degree in the School of Economic and Business Science - Marketing === The world is changing at a rapid pace an...
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| Format: | Others |
| Language: | en |
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2020
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| Online Access: | Madlala, Phethokuhle (2019) Leveraging on the parent brand image to build brand extensions:a consumer's perspective on the Clover Tropika brand in emerging economic areas, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/29618> https://hdl.handle.net/10539/29618 |