The Influence of Web Site Aesthetics on Impulse Purchase Behavior within Online Retailing Environments

The Influence of Web Site Aesthetics on Impulse Purchase Behavior within Online Retailing Environments

Electronic commerce sales continue rising due to Internet growth. However, online retailers may not be doing enough to promote their products causing them to forego potential profits. Stimulating impulse purchase behavior, online retailing environments have the capability to increase profits. Resear...

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Bibliographic Details
Main Author: Bono, John
Format: Others
Published: NSUWorks 2012
Subjects:
aesthetics
e-commerce
impulse buying
impulse purchase
online retailing environment
web site
Computer Sciences
Online Access:http://nsuworks.nova.edu/gscis_etd/99
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1098&context=gscis_etd

Internet

http://nsuworks.nova.edu/gscis_etd/99
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1098&context=gscis_etd

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