Country of Origin Labeling Impact on Consumer Purchasing Decisions
Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology cons...
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| Format: | Others |
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NSUWorks
2009
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| Online Access: | http://nsuworks.nova.edu/hsbe_etd/83 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1082&context=hsbe_etd |